I have the same problem with the grey upholstry, and I have dogs!! The seats are a mess. I was afraid of the cream/black interior offered in 2009 because of the dogs, but probably would have been better off. The best, cheapest way to deal with it - buy a Little Green Machine (Walmart of Canadian Tire, under $100) and you have to clean the whole seat surface. this does a wonderful job, but I am having to do it approx 4x per year with the pets. Or seat covers but unless you get good fitting ones, they look awful. It is just the 2009 fabric, as I did not get fabric protection on it and nothing is leeching out. I did apply Scotchguard myself, but it does nothing but smell up the car. It is my one and only pet peeve about the car. Just signed papers on a 2011 SE+ last night with the black interior so let's see how that goes. I have read somewhere that you cannot apply fabric protection on the upgraded 2009 seats, as well as any of the upholstry afterwards (2010/2011) due to the protection already built in. Any comments?? I have the dealership checking on that for me as it's then $200 I don't need to spend, but certainly will if it prevents marks in the future.