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Chrysler's largest ever web campaign


Mopar54

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Expect to see more traffic on this site soon.

http://blogs.cars.com/kickingtires/2008/04...es-largest.html

Looks like Dodge is hitting the web hard with advertising for the Journey. Almost a third of all advertising dollars for the Journey will be via the internet.

The linked article says yahoo.com will be taken over by the Dodge Journey on Friday. I'm eager to see it.

Also, looks like the Journey sold as many units as the Durango in March without any advertising support. Seems like thats a sure sign of success.

John

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Expect to see more traffic on this site soon.

http://blogs.cars.com/kickingtires/2008/04...es-largest.html

Looks like Dodge is hitting the web hard with advertising for the Journey. Almost a third of all advertising dollars for the Journey will be via the internet.

The linked article says yahoo.com will be taken over by the Dodge Journey on Friday. I'm eager to see it.

Also, looks like the Journey sold as many units as the Durango in March without any advertising support. Seems like thats a sure sign of success.

John

Good! I don't read the paper anyway. All of my news comes from the web. Interesting to see how well the Journey has been doing without those advertisements. :dogwalk:

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