So took it into to one of my local dealers, quoted this TSB and asked them to check the diagnostics. They kept it for 2 days, called me and said "we know it is misfiring, but until we get a check engine light/code thrown at us, we aren't going to throw parts at it..."
So any advice what my next plan of action should be?
p.s. Had a friend replace the spark plugs, but not ignition coils. Could it be coil issue?